You Need Qualitative Goals before Leaping to Quantitative Metrics In establishing a socially-enabled community, it’s important to keep the big picture in focus. Your objectives should be all about your organization’s constituents. Certainly, fundraising campaigns and dollars raised are the bottom line, but the members of your online community have agendas that go far beyond monetary [...]

SaaS (Software as a Service) is a model of software deployment whereby a provider licenses an application to customers for use as a service on demand. In terms of a social networking community, a SaaS vendor will offer the deployment as a monthly subscription in addition to an initial set-up fee. As adoption of social networking [...]

ThePort, Common Knowledge and NTEN’s groundbreaking Spring 2010 social media survey provided an enlightening snapshot of nonprofit activity in social networking. As the months have gone by nonprofits are discovering even more ways to derive benefits from their branded online communities. Here are some of the leading ways Events, Groups and Campaigns are generating deeper [...]