ThePort's Product and Technology blog. We'll share helpful tips about the platform, talk about upcoming releases, and maybe on occasion share a story or two on how awesome the team is here.
Category: CMS Category
About 2 months ago we decided it was time to revamp our website. We'd had our previous version for about 18 months, had added a slew of new features in that time, and had brand new messaging we wanted to communicate. So, we sat down and came up with a few critical features we needed to incorporate into this new site:
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Ease of use in updating content
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SEO Friendly
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Complete control over look and feel
As we started to evaluate our options, one crazy thought occurred to us: even though we're fundamentally a social platform, we also have all of the pieces available to craft a website.
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Can we easily update content? Yep, through our content blocks and pages infrastructure.
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Are we SEO friendly? Absolutely, we have better URL masking capabilities than most social platforms, we allow for the easy management of meta tags, keywords, and have very clean markup.
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And do we allow for complete control over look and feel? We most certainly do. Our customers have access to header, footer, and the body of pages all via our tpXSLT framework. This allows total control over a page and makes it very straight forward to roll out simple content pages.
So, we decided to build our new website on our own platform. This allowed us to easily infuse content modules right into our website. If you go to www.theport.com, you'll see a handful of our modules on here to bring rich, dynamic content to what formerly would have been a static site. And we're just scratching the surface here. We plan to add more dynamic and relevant content using our platform to make it easy for visitors to gain access to the information they need when they need it.
Wanna learn more? Reach out to us via our
message boards or
contact me directly and we'd be happy to work with you!
